It’s easy to view yourself separately from your company, but you must learn How To Brand Yourself – And Your Business. For your customers, colleagues, business connections, and competitors, you are your company. You’re the embodiment of everything your business stands for and you serve as its representative 24/7. That’s why it’s important to make sure you’re always exemplifying the qualities of a high-caliber professional—no matter where you are or what you’re doing.
Posture: Mastering the Balancing Act
If you want your brand to shine, you have to find the right balance. Be confident, but not arrogant. Articulate, but never condescending. Display good manners, a positive attitude, and a friendly disposition. Remember, everything you say and do will affect how others perceive both you and your business.